How Fruitloop makes money — in plain English.

Fruitloop is a participant in the Amazon EU Associates Programme, an affiliate advertising programme designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk and affiliated sites.

As an Amazon Associate, we earn from qualifying purchases. When you click a product link on this site and complete a purchase on Amazon, we may receive a small commission. The price you pay is the same — Amazon pays us out of their margin, not yours.

What this means in practice

• Every outbound product link on Fruitloop is an affiliate link unless explicitly stated otherwise.
• Affiliate links are tagged with the rel="nofollow sponsored" attribute, in line with Google, ASA, and CMA guidance on affiliate marketing.
• Our editorial picks are independent of commission rates. We don't choose products because they pay more — we choose products we'd actually recommend.
• Prices and availability shown on Fruitloop reflect the time of writing and may change. Always check the current price on Amazon before purchasing.

What we don't do

• We don't accept payment for product placement or favourable reviews.
• We don't run sponsored posts disguised as editorial content.
• We don't write about products we haven't actually researched.

Why we tell you this

UK consumer law — administered by the Competition & Markets Authority (CMA) and the Advertising Standards Authority (ASA) — requires sites that earn commission from product recommendations to clearly disclose that relationship. Fruitloop's connection to Amazon is straightforward: we are paid a small commission on qualifying purchases made through our links. We'd rather over-disclose than under-disclose.

Questions

If anything about how we monetise the site is unclear, or if you'd like to report a broken or mislabelled link, please get in touch via the contact page.

Last updated: April 2026.